OVERVIEW
SUMMARY
Rebranding of SELL YOUR JEWELLERY- Logo, Brand Imagery Enhancement, Color Palette, Fonts.
To improve branding consistency, target messaging through market positioning analysis.
COLLABORATORS
Rohini Yuvaraj (Senior Designer, Dianoche, Singapore)
TIME
SEPTEMBER- NOVEMBER 2023
TOOLS
Adobe Illustrator, Adobe Photoshop
CHALLENGES
An analysis of current brand elements.
1. The current branding elements lack coherence and fail to establish a strong emotional connection with users. (Lack of Art Direction)
VISION
Develop a brand guide going hand in hand with the brand's excellency in service.
CURRENT WEBSITE
Observable discrepancies in screenshots indicate compromised design elements, including fonts, sizes, and colors. Such inconsistency may dissuade potential jewelry sellers, casting doubt on the brand's authenticity and overall credibility.
COLOR PALLETTE
BRAND ELEMENTS
Rohini and I preserved the original branding's essence with a greenish twist to the blue-white color scheme.
Emphasizing luxury, we opted for sophisticated fonts like The Seasons and Modernline, ensuring visual refinement.
LETTER HEAD
ENVELOPES
REDESIGNED WEBSITE ART DIRECTION
BUISNESS CARD LAYOUT
