OVERVIEW
SUMMARY
InferNo is a thought-provoking T-shirt merchandise collection meticulously crafted to ignite conversations on media manipulation. The brand archetype is embodied by the powerful suffix "No," symbolizing a rebellious spirit that challenges the status quo.
TIME
OCTOBER - DECEMBER 2021
TOOLS
Adobe Photoshop, Adobe Illustrator
MASS PSYCHOSIS -
THE PROBLEM
The streetwear brand is dedicated to empowering individuals to question the narratives presented by media, authorities, and ideologies.
By fostering a culture of critical thinking, we aim to thwart blind conformity and mitigate the risk of individuals succumbing to mass psychosis.
BRANDING
InferNo emerges as a stronghold against the advancing dystopia fueled by rampant misinformation, portrayed vividly in the collection's saturated red and black hues.
With a minimalist design approach, each T-shirt serves as a rebellious statement, succinctly challenging the prevailing narrative and advocating for clarity in an era marked by simplicity and defiance.
JAILER OF FREE THOUGHT
The quote, "Conformity is the jailer of free thought," underscores the restrictive impact of societal norms on the unfettered expression of ideas.
FOLLOW THE HERD
Employing counterintuitive messaging, the artwork challenges viewers to recognize the ease of independent thought.
DEAD FISH
The minimalistic visual, featuring deceased fish and a No-Entry symbol, symbolizes the rejection of passive adherence, aiming to cultivate resilience and encourage public questioning in the face of media and authority.
Be You
This visual commentary on social media manipulation underscores the inherent influence within the platform.
TRASHCANS
In an era of misinformation, it questions if we are becoming receptacles for falsehoods, prompting reflection on discernment in our online habits.
EXHIBITION
The pieces were exhibited in "Resilient bodies"
an exhibition by First Year communication design students in NAFA.
BREAK THE CHAIN
The visual metaphor portrays a break in the "chain of conformity," urging individuals to question norms and misinformation, emphasizing the collective responsibility to combat falsehoods with critical thinking.